I O g o o d t h i n g s is a nomadic, multi-sensory space for conscious brand discovery that promotes sustainability and animates empty spaces.
Part museum show, part pop up store, part supper club it uses experiential conscious design to inspire positive change.
Created as a voyaging showcase for sustainable brands that activates empty spaces with site specific curated conscious experiences, I O g o o d t h i n g s provides unique and immersive bespoke events that allow consumers to experience curated, sustainable and conscious living through a design lens.
As a hybrid concept I O g o o d t h i n g s will provide a curated gathering space for local sustainable, mission driven independent brands, artists and innovators to come together and share their stories, have a voice and create a new style of omni channel nomadic cultural experience.
Our focus is on creating a mobile platform that can be easily transported to different locations, providing customers with a diverse range of experiences.
Our concept space will be designed to be sustainable, with a focus on using recycled and eco-friendly materials, reducing our carbon footprint, and promoting a circular economy. We will also focus on building partnerships with local and sustainable businesses, supporting the local community, and promoting ethical consumption.
Our mission is to create a new experiential viewing and consuming landscape for good, attracting an expanded conscious consumer base while showcasing the ESG/CSR commitments of our partners through new innovative and immersive conscious activations.
Our why?
In a world of fast everything we do slow
In a world of choice overwhelm we curate
In a world of 'more' we believe in 'less'
In a world of over consumption we encourage conscious considered choices
Amongst a million daily options we provide
IO good things
We are not going to contribute to landfill so everything that we feature is provided on a pre- order basis unless it is a pre - loved or a re-made piece.
Everything at IO goodthings is sustainable, ethical and designed to last.
We showcase curated collections of good conscious art + design that combines form and function. We value craftsmanship and we support local. Our values are embedded in sustainability, driven by ethics and celebrate culture, community and diversity.
Team
orianna fielding
founder IOgoodthings
Annie Bruce Marketing Director
Advisory IOgoodthings
Orianna Fielding, is a sustainable design expert, brand creator, spatial and experiential designer, retailer, author, broadcaster, curator and ethical change maker,
Her multi-disciplinary work has been featured extensively globally in international design and architecture publications, including Frame, Elle Decoration, Wallpaper, World of Interiors, AD, Casa Viva, and ‘How to spend it’ the Financial Times.
She has spent the last 12 years immersed in Sustainability both in e-commerce and bricks and mortar retail and is on a personal mission to create impact through encouraging the retail sector to embrace positive change.
Orianna merges her extensive knowledge of design, multi-channel retail and Sustainability to develops conscious brand concepts in the property, wellness retail and hospitality sectors, with a focus on immersive, experience design and purpose driven curation projects.
Orianna is based in London and consults internationally on sustainability, wellness. and purpose led retail . Projects include MoMA in New York, Marcel Wanders for the Salone di Mobile Milan, El Celler Can Roca, Vodafone, Bare Minerals and Wella and is the acting Sustainability Director for Design China Beijing.
Asha Lad
Finacial advisor IOgoodthings
Annie Bruce is one of the UK’s leading retail and marketing consultants specialising in niche and new to market products. Her experience - with brands as diverse as Bobbi Brown Essentials (which she launched in the UK), NARS, Malin + Goetz and Paul & Joe to name just a few of her clients - is unequalled.
She is also one of the best known consultants throughout the UK beauty business, with the highest level of contacts and insider knowledge that only years of experience bring. Annie is also a recruitment and sales training expert
Irina Tsyganok
Technical Lead Advisory IOgoodthings
Head of Investment, Impact Investment Conduit Capital
Asha has over 17 years principal investment in private equity, credit and venture capital. Experience as a generalist investment professional in real assets and technology markets.
She has underwritten over US$30 bn of transactions with deep understanding of a variety of asset types and risk management over cycles in both developed and emerging markets.
Asha has worked in a range of environments from institutional corporates to start-ups.
she is a strategic thinker, with entrepreneurial, ESG and board experience.
She has a deep interest in integrating profit and purpose by applying commercial skills and expertise. Over the years, has made personal investments in several social impact initiatives.
E & M Commerce Technical Lead
Vogue Condé Nast
Irina is a highly technical Engineering lead with experience in large scale projects, innovation, strategy, engineering, architecture, user experience and design, cultural change, public speaking, technical writing and talent development.
Practical knowledge of Javascript, Java, DevOps, infrastructure as code, CI/CD, container orchestration tools, best engineering principles and practices. Good understanding of startup, behavioural economics, psychology, strategy and leadership. Strong knowledge of financial and commerce domains.
Specialties:
- Engineering strategy development
- Technology transformation
- Technology innovation
- Multi-discipline experience in Strategy, Architecture,
Engineering and Service Operations
- People leadership, development and coaching
- Third party relationship management
- Operating models and efficiency improvements
VOGUE CONDÉ NAST
E-Commerce lead
YOOX NET-A-PORTER GROUP
Software Developer
Mark joined Sedex in May 2020 and is responsible for driving international growth across Sedex through commercial direction and business strategy.
Mark’s experience comprises buying, operations and supply chain Director roles across a number of large retail brands, most recently Heal’s.
He ran his own retail consultancy, Numensa, supporting growth and development for retailers of all sizes in the UK, Europe, USA and South Africa. Mark began his career in buying roles at Marks & Spencer and Arcadia Group (Burton).
Mark is keen to help supply chains globally to improve the lives of workers, supporting strength, sustainability and resilience, through his work at Sedex.
Mark Hooper
Sustainability advisor IOgoodthings
Mark Pilkington
Retail advisor IOgoodthings
Mark Pilkington is a brand expert, entrepreneur, motivational speaker and thought leader,
He has been successful in both the consumer brand/retailing world and the startup world. His 30 years of experience in brand building includes success across multiple categories and on a global basis.
Mark Pilkington was born in the UK, and educated at Oxford and INSEAD. After INSEAD, Mark joined Courtaulds PLC, a FTSE 100 corporation, where he became CEO of Gossard, a lingerie brand. Mark developed the Wonderbra
Mark won two Queen’s Awards for Exports, and was honoured with the prestigious Council of Fashion Designers of America Award for his launch of The Wonderbra.
While at Courtaulds, Mark was also appointed as Director General of Georges Rech, a renowned French fashion house.
Mark is the author of “Sorry we’re closed - Why your High Street is Closing Down! And how to bring it back to Life!’ In this book, he has distilled all of his academic knowledge and his years of practical experience in branding, retail and ecommerce,.
Yvonne Goff Courtney
Culture advisor IOgoodthings
Yvonne Courtney’s experience in the creative industries enables her to identify what makes – and how to sell – a good design story, trend, exhibition, article or book.
She has extensive experience in the fields of PR, the design, publishing and retail industries, co-founding/curating the celebrated design showspace Mission, editing design magazines and contributing to international publications such as the Weekend FT and Monocle.
Yvonne helped launch London’s Design Museum, initiated design districts in Fitzrovia and Westbourne Grove and generated the debate 'Defining Design' in Parliament. She has also consulted for agencies on trend forecasting, third-party retail and creative collaborations.
More recently Yvonne launched London label goffcourtney.com – taking her full circle to her original passion for de/re-constructing clothing, after being shortlisted for her design concept for Barbour/Vogue’s centenary design competition.
© 2023 10 Good things